BIZ DEV: Pernod Ricard Calls Review For Malibu Rum
- by Steve McClellan @mp_mcclellan, August 14, 2017
Pernod Ricard has called a review for its Malibu coconut-flavored rum brand in the UK, Campaign reports.
The move comes shortly after the appointment a new UK marketing director at the brand—Philip Ainsworth.
In the U.S., which is not part of the review, the brand uses a number of agencies a number of which collaborated on the client’s “101 Days Of Because Summer” campaign, which is still ongoing.
