Around the Net
Why CMOs Need To Reengage With Email
- Business2Community.com, Tuesday, August 15, 2017 11:01 AM
A CMO who dumps email marketing on a junior hire is leaving money on the table, Rick Kranz argues. Often, this type of CMO fails to analyze performance or make sure that the team is using personalization and behavioral triggers. Here’s why CMOs need to get reengaged with email.
