BIZ DEV: Barker Wins ISOTONER Assignment

New York-based advertising agency Barker has been appointed lead creative and strategy agency for cold weather gear and slippers brand ISOTONER, part of totes>>ISOTONER. 

In addition to creative and strategic duties, Barker will handle media buying and planning, e-commerce optimization, B2B strategy and new product introduction.

The appointment came after a formal review. It was not immediately clear if the client was working with an incumbent agency. Kantar Media didn't show any measured media spending for the firm in 2016 or so far this year. In 2015, the firm spent an estimated $32,000 on measured media per Kantar. 

“At ISOTONER, we are transforming our brand, accelerating innovation, and engaging with our consumer wherever she wishes to be engaged,” stated Dan Rajczak, CEO totes>>ISOTONER. “In BARKER, we found a like-minded agency with both expertise and agility.”

In 2014 totes»ISOTONER was acquired by private equity firm Freeman Spogli & Co., Investcorp and members of the company’s senior management team. The acquisition price, including fees and expenses was $525 million according to Moody’s.




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