Around the Net
Email Personalization Falls Short Without AI
- MarTechAdvisor.com, Wednesday, August 16, 2017 2:14 PM
Email personalization works better with artificial intelligence.Advanced customer relationship management is focused on “mapping consumer behavior to an individual customer’s predictive attributes and using AI to predict what they will want to see, and ultimately what they want to buy,” Stephanie Kaul writes on MarTech Advisor. Here’s how to deploy AI.
