Hasbro’s My Little Pony product line has launched a new effort from Grey New York, featuring a social experiment tied to the back-to-school season.
A video of the experiment features meetings between kids and their best friend’s parents in a classroom setting, where the parents get to know their own children a little better by listening to what their best friends have to say about them.
The main idea is to celebrate the power of friendship, part of the brand positioning of the My Little Pony line. The brand’s tagline is “Friendship is Magic.
Grey went to a public school in New York City and invited parents to hear how their child was doing at school. The twist was when parents arrived it wasn’t a teacher waiting but their child’s best friend doing the talking. According to Grey, parents realized that “seeing their child through the eyes of a friend was the best report card of all.”