Online music streaming service Spotify has selected UM, part of IPG’s Mediabrands for global media duties, the client has confirmed.
Global billings weren’t immediately available but Kantar estimates the firm spent more than $16 million in the U.S. last year.
Spotify is reportedly making plans to go public later this year or early in 2018. According to Reuters, the music service is currently valued at $13 billion.
A Spotify spokesperson issued this statement: "We have selected UM as our global agency of record. There are no additional details to share at this time."
Last fall WPP’s Data Alliance and Spotify entered into a global partnership whereby the two companies said they would collaborate on data and insights, creative, technology, programmatic solutions, and new growth markets.