BIZ DEV: Fuseideas Wins Philly Pretzel Factory Account

Philly Pretzel Factory has selected Fuseideas as its brand agency following an review of more than 20 east coast shops. The soft style pretzel chain previously worked with Krash Creative in Raleigh, NC.

Fuseideas will work with Philly Pretzel Factory’s director of marketing, Adam Terranova to develop a new brand identity, including research, positioning, messaging and marketing as well as creative development for the franchise with over 170 locations in 14 states. The shop is also located inside several Walmart stores.

Families will likely be one target demographic for the new creative. Youth sports, such as Little League baseball and soccer games and school comprise a core part of its business.

First work from Fuseideas is expected to launch early in 2018.

“Fuseideas is coming aboard at a pivotal time in the growth of the Philly Pretzel Factory brand, as we chart a course for a compelling brand message and increased sales for both existing locations and locations in new markets as we expand geographically," stated Terranova. "Our leadership team felt that Fuseideas was the right choice based on their food experience, creative energy and track record of achieving results.”



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