'Complex' Teams With Fuse Media For Joint Content, Ad Packages

Complex Networks and Fuse Media, two publishers with different owners, are partnering to offer joint content and advertising packages to reach a similar millennial audience.

The pop-culture-focused Complex Networks will run short-form video series on the cable music-focused Fuse, starting in November. The weekly, 90-minute block will include Complex content from more than 20 weekly digital shows, such as "Hot Ones" and "Sneaker Shopping."

The videos also will run on Fuse’s on-demand and authenticated platforms, and its digital networks.  Afterward, Complex will run the episodes across its own digital platforms. Fuse Media will create original short-form programming for distribution on Complex, as well.

“This alliance is an organic extension of our brand. With Fuse, we have identified a truly likeminded partner interested in offering both the audience and the advertising community the untraditional and unexpected,” stated Rich Antoniello, CEO of Complex Networks.

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Complex Networks, a company jointly acquired by Verizon and Hearst last April, owns Complex, Collider and First We Feast, among others. The company says its brands bring in more than 810 million video views a month.

Both companies’ sales teams will market and sell cross-platform packages to advertisers for the content collaboration.

Though both companies target millennials, Complex draws in more males, while Fuse Media focuses on a multicultural audience.

Antoniello stated the alliance would "bring incredible added value to advertisers looking for scale and a fresh and differentiated way to reach discerning millennial audiences.”

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