Marketing agency Midnight Oil has launched a new influencer marketing campaign for Lenovo. The agency has produced a series of original content videos starring prominent social media personalities.
Leveraging the group’s combined 400,000 social media followers, the talent featured in the campaign includes Nerdist News’ Kyle Hill, fashion designer/scrapbooker Amy Tangerine, and woman’s self-empowerment blogger, Jenna Rammell.
In a series of “how to” videos designed for the influencers' audiences, they showcase their talents while using the Lenovo Yoga 720 and its Windows 10 features, such as intuitive optional pen input with Windows Ink.
The influencers debuted the original content on their social media channels, which Lenovo amplified with paid media buys.
The episodes produced by Midnight Oil include Hill’s “How to Create an Episode of Because Science”, Tangerine’s “How To Create Inspirational Lettering” and Rammell’s “How to Plan a Healthy Birthday Party”.