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Sears Rebrands Auto Centers With DieHard Name

Sears has converted a pair of suburban Detroit-area Sears Auto Centers to the company’s new DieHard Auto Centers format. They  are just the second and third converted stores to reopen. Sears opened the first DieHard Auto Center in the San Antonio, Texas, area in February. The revamped stores are 17,000 square feet and are equipped with interactive in-store merchandise displays and advanced diagnostic technology.


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