EP+Co has been named AOR for Knoxville, TN-based, Cellular Sales, said to be one of the largest Verizon Wireless retailers in the U.S., following an informal review.
There was no incumbent; the 600-store retailer currently operates with an in-house marketing team so the duties will be split on a project-by-project basis..
EP+Co's scope will include brand, strategy, content, digital media (buying and creative) as well as customer relationship management. EP+Co will also oversee local targeting efforts when needed.
"They work hard to complement our team and enable us to leverage our in-house talent more effectively," stated Jay Witherspoon, director of advertising, Cellular Sales.
The agency's goal will be to develop a unique voice for Cellular Sales that "amplifies their expertise and authority in the wireless space by encouraging others to do more with their devices and (Verizon) network," according to the agency.