Universal Taps MediaCom's McElroy To Head Sony Research

  • May 27, 2005
Weeks after losing its top researcher, Universal McCann is beefing up its research ranks. On Thursday, the Interpublic media shop named Brian McElroy vice president-research director for its high-profile Sony account. McElroy joins from WPP's MediaCom Worldwide unit, where he was vice president-media analytics and systems. -- J.M.
Next story loading loading..