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Wendy's Unveils College Tour With Kellogg, Nissan, Coca-Cola
- The Drum, Tuesday, August 29, 2017 8:30 AM
Wendy’s is taking its “fresh, never frozen” hamburgers to football fans across the country this year via a college tailgate tour that will span 12 games. Brands including Coca-Cola, TCL, Nissan and Kellogg will be on-site. Coca-Cola will host a sampling at the tour stops and sponsor a virtual reality demo area, while TCL will host an eSports gaming lounge that will feature a variety of video games and live college football action.
