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Porsche Says It Will Retain 'Personal Touch'
- The Drum, Friday, September 1, 2017 7:42 AM
Even as the likes of Audi turn to VR to entice crowds to its showroom, Porsche remains unconcerned about being left behind by its competitors, arguing that the personal touch Porsche has with its cars and customers is more important, according to executives. Porsche understands that consumers are more digitally savvy in Asia than in Europe, and people have skipped the computer entirely at times to go straight to apps.
