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How Coca-Cola Turned To A UK Start-Up For Ad Rating

  • Campaign, Tuesday, September 5, 2017 6:59 AM
If you ever need an example of a global giant coming to a tiny UK start-up to help improve its advertising effectiveness, look no further than today's Campaign story about ZappiStore. The start-up impressed Coca-Cola with its 24-hour analysis of creative effectiveness and has been brought on board for short-term testing by the global drinks giant.

Read the whole story at Campaign »

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