- Campaign, Tuesday, September 5, 2017 6:59 AM
If you ever need an example of a global giant coming to a tiny UK start-up to help improve its advertising effectiveness, look no further than today's Campaign story about ZappiStore. The start-up
impressed Coca-Cola with its 24-hour analysis of creative effectiveness and has been brought on board for short-term testing by the global drinks giant.
Read the whole story at Campaign »