Tony Weisman is departing Publicis Groupe's DigitasLBi, where he has been North American CEO, to join Dunkin' Donuts as its new U.S. Chief Marketing Officer.
The appointment is effective later this month.
Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand's digital and consumer packaged goods (CPG) initiatives.
As part of his oversight, Weisman is tasked with developing and executing strategies that emphasize the chain's targeted "time-strapped, on-the-go" consumer, as well as partner closely with the operations team to drive sales.
One of Weisman's first projects will be leading the brand's current evaluation to rebrand and drop Donuts from its name in order to focus more on coffee.
He will serve on Dunkin' Brands leadership team and report to Dunkin' Donuts U.S. president David Hoffman.
Weisman is jumping from the agency to the client side of an ongoing relationship between the two firms. DigitasLBi has held the Dunkin Donuts account for more than six years, working with Dunkin' Donuts chief global customer and marketing officer John Costello who retired from the company last year.
DigitasLBi, for its part, has yet to name a successor. In the interim, Alan Wexler, co-CEO of Publicis.Sapient, will work alongside the current leadership team to manage the office. Weisman has held the CEO position at DigitasLBi North America since 2013, after spending six years managing the north and west regions.
Earlier in his career, he served as CMO of Draft Worldwide. He also spent 19 years at Leo Burnett in various management and other related positions leading global consumer accounts, including General Motors, Procter & Gamble, Reebok International and McDonald's Corporation.
“Tony will be greatly missed—as a cultural force, a charismatic leader, and an innovative and visionary CEO—who cared equally for the health of our business and the health of our people," said the agency in a statement. "At the same time, we are delighted that we get to continue our relationship with Tony, now as a client.”