• by Jess Nelson , September 5, 2017

Mapp Digital announced Tuesday that PUMA has selected the independent marketing technology company as its customer engagement platform for digital marketing initiatives in Europe.

PUMA Europe will utilize Mapp Digital’s Customer Engagement Platform, Data Management Platform (DMP), and Customer Centric Services to leverage consumer and behavioral data for more personalized content across email, display, search, and mobile push marketing. 

Nicholas Rau, senior online marketing manager for PUMA Europe, says Mapp Digital will help the international sports retailer to deliver more relevant and engaging marketing content to customers across media.

Mapp Digital’s Customer Engagement Platform helps brands drive sales and grow brand affinity by identifying consumer attributes that can power better segmentation and data-driven communications initiatives. The company’s DMP and modular software suite then helps brands streamline that data, while Mapp’s Customer Centric Services optimize messages across channels such as email marketing.

Mapp Digital is headquartered in San Diego, California, and was created through the unification of Teradata, Ozone Online, Appoxee, Argyle, FLXone, eCircle, and BlueHornet. The company helps more than 3,000 brands with their digital marketing efforts, including Pepsi, Deutsche Bank, Deutsche Telekom and Lloyds Banking Group.