• by Tanya Gazdik , September 6, 2017

The Lincoln Motor Company and the Seaport District NYC are entering a long-term collaboration.

The partnership is launching with a week of live music, food and special events. 

Seaport District NYC is the city’s original commercial hub. Its rich history, plus the fine dining and cultural attractions of this area in Lower Manhattan match the passion points of Lincoln clients, according to the automaker.

The new development is creating a revitalized hub of entertainment, food and retail space with an emphasis on customer service — a complement to Lincoln’s focus on effortless client experiences and elevated levels of service, according to the automaker.

A partnership with the reservation app Resy that allows consumers to pay for dinner at the unique Seaport Food Lab in advance, as well as a wireless network and charge ports throughout are all part of the focus on effortless experiences for residents and tourists in Lower Manhattan. 

Special events helping kick off the multi-year collaboration include an outdoor concert called Lincoln Sessions, on Sept. 6 from 5 - 8:15 p.m. From Sept. 7 through Sept. 9, from 11 a.m. - 8 p.m., the Navigator Experience gives guests a chance to explore how the senses of taste, touch, sound and smell can help create a custom vehicle. On Sept. 10, beginning at 7 p.m., guests are invited to join Lincoln for an elevated outdoor football viewing experience at the Seaport District NYC

Lincoln clients also will be eligible for discounts to multiple retail, dining and entertainment venues in the area, including the luxury iPic Theater chain.

The revitalization dovetails with Lincoln’s customer-centered approach. The automaker last week launched its newest Lincoln Experience Center, this one in Dallas. The multi-use center offers consumers new to Lincoln the opportunity to learn more about the brand. The first center opened last year in Newport Beach, Calif.