• by Steve McClellan  @mp_mcclellan, September 6, 2017

WPP’s dedicated Ford agency, GTB, has appointed Tito Melega Global Chief Creative Officer.  He replaces Toby Barlow who left the agency earlier this year.

Melenga will be based at GTB's headquarters in Dearborn, Michigan.

Most recently, Melega led his own consultancy working with brands both in and outside the automotive sector.

He’s done work for such blue chip marketers as Miller Lite, Pepsi, Kodak, Holiday Inn, and Clairol.

Prior to running his consultancy Melega was the lead creative for Omnicom’s TBWA\Chiat\Day on the Nissan North America business. 

Earlier the Argentinian native worked at BBDO where he led Mitsubishi.

GTB (Global Team Blue) was formerly known as Team Detroit in the U.S. before a rebranding last year.