Around the Net
Dr. Martens Uses Marketing Tech To Create 'Super Audiences'
- Marketing Land, Friday, September 8, 2017 8:01 AM
Dr. Martens has built its brand around self-expression, individuality and rebellion — it is the punk rock boot. But even a punk rock brand wants to create relevant messaging that connects with consumers. In addition to surfacing internal opportunities to extend the brand’s digital efforts, Dr. Martens’ e-commerce teams have started creating super-audiences via personalization efforts to better communicate with their customers.
