Time Inc. has launched its first video series for Watch, Facebook’s new platform for shows and videos, called “Homemade vs. The Internet.”
The show, produced by Time Inc. Productions, challenges award-winning chef Robin Bashinsky and millennial food writer Sara Tane to create a better dish based off a viral food video. The first episode featured Robin and Sara making veggie pizza with a cauliflower crust.
The first season of the cooking reality show will run for five episodes, with each new episode airing Sunday. It is published by Time Inc.’s brand MyRecipes, under the specific vertical Well Done, which Time Inc. launched in March to produce videos specifically designed for social platforms.
Regina Buckley, senior vice president of digital business development and business operations at Time Inc., stated the publisher is committed to creating new programming and “adapt to emerging platforms.
“Through Facebook’s Watch, we have the chance to deliver to our audiences a wide array of shows on a platform they love with the full power of all our brands.”
Facebook Watch launched last month as a competitor to platforms like YouTube, where live and recorded videos and shows are free for users to watch, comment and share.
Time Inc. says it will launch more shows on Facebook Watch “in the near future.”
In the first half of 2017, Time Inc. more than tripled its total video views over the same period last year.
The publisher recently debuted “Celeb Moms Get Real,” another social-first show under its People brand, in which celebrities are interviewed about their experience being mothers.
The true-crime series "People Magazine Investigates," a partnership between People and Investigation Discovery (ID), will premiere its second season this November.
And People’s “The Story of Diana,” a four-hour prime-time television event that aired over two nights in August on ABC, opened at No. 1 in its time period in viewers.
Time Inc. plans to produce about 40 hours of TV programming this year to be licensed to 12 broadcast, cable and digital networks, up from just five hours of programming in 2014.