The NFL tops all other U.S.-based sports leagues and organizations regarding marketing power, taking the No. 1 spot over MLB, UFC, WWE, NHL, NBA, Bellator MMA, NCAA, MLS and NASCAR, according to a new report from E-Poll Market Research. The Dallas Cowboys may operate under the theory that they are America’s Team, but they are only tied for the fourth "most appealing" team in the NFL. but lead in brand loyalty.