Around the Net
PGA Tour Joins With Mitu To Reach A Young Latino Audience
- NYSportsJournalism.com, Wednesday, September 13, 2017 8:07 AM
Calling it a “partnership intended to bring the players, tournaments and fan experiences of the Tour to a cross-cultural audience in an authentic and relatable way,” the PGA Tour has signed a deal with Mitú, a multi-media company whose audience is nearly 100 million people in the U.S. Mitú said its demo is “the 200% — youth who are 100% American and 100% Latino. They inspire us to create authentic, culturally relevant stories.”
