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Twitter Slams Denny's Sausage Mascot

  • USA Today, Thursday, September 14, 2017 8:31 AM

With many on social media mocking the restaurant chain for choosing a mascot that resembles a turd, Denny’s CMO stood by its decision. While every marketing campaign might upset some people, it is succeeding at creating buzz about the brand without damaging it, says one New York-based brand consultant.

 

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