• by Larissa Faw , September 14, 2017

Heineken is releasing its latest campaign supporting its sponsorship of the UEFA Champions League soccer competition.

Developed with Publicis Italy, the creative shows a match as an unpredictable story that is best observed with friends and Heineken beer.

Spots in the campaign include, “The Wall,” “The Last Duel,” and “The Chase.”

For now, the campaign is a global digital buy but in 2018, Heineken and Publicis teams in individual countries will utilize it in different ways as they activate their own UEFA media strategies.

Heineken has served as a sponsor for the UEFA Champion League since 1994. Publicis Italy became global agency for the beer brand in June 2015.