Google has begun restricting certain ads served to people searching for addiction treatment,
The New York Times reports. As a company spokeswoman tells
The Times: “We found a
number of misleading experiences among rehabilitation treatment centers that led to our decision.” In fact, “Google has taken similar steps to restrict advertisements only a few times
before.”
Read the whole story at The New York Times »
This issue is rocking the addiction treatment industry. We will now see the AdWords players switching to Bing, Yahoo, and MSN. Behavioral Health Network Resources explains in this article https://www.behavioralhealthnetworkresources.com/uncategorized/rehab-marketing-practices/ that the centers that will survive this will have to start ranking organically. They will also need to build a brand presence on social media. This will take time, and an investment before they can start ranking.