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Big Food Seeking Toeholds In Developing Markets

These markets provide Nestle with 42% of its sales, for example. CEO Mark Schneider recently told investors that “strong emerging-market posture is going to be a winning position.” For some companies, it means a focus on young people. As Coca-Cola International’s president said in 2014, “There’s 600 million teenagers who have not had a Coke in the last week. So the opportunity for that is huge.”


Read the whole story at The New York Times »

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