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Goodwill Stores Looking To Score With Millennials

In Roanoke, Va., Goodwill is testing a new type of store format called Simply Goodwill. Prices at Simply Goodwill will be lower than at a traditional thrift shop with children’s clothing starting at $1.00 and adult clothing starts at $2.75, according to Forbes. While retailers across the country are shuttering, thrift-store shopping is growing, with up to 18% of Americans regularly purchasing goods from thrift shops, according to the Association of Resale Professionals.




Read the whole story at Fast Company »

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