Havas New York Annexes The 88, Names Bernstein CCO

Havas has acquired The 88, a “digital/social boutique” agency based in New York.

Founded in 2010 by Harry Bernstein, The 88 boasts it is differentiated by teams of “culture hackers, creators and innovators [who] make bold new things for the internet and beyond.”

Havas said The 88 will become an extension of Havas “cultural network” The Annex; it will be rebranded The Annex88.

In a related move, Bernstein was appointed Chief Creative Officer of Havas New York.

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