In August, NBCUniversal, Time Warner and Viacom were the top three TV network groups when it came to market share of total viewers.
Looking at Nielsen live program-plus-seven days of time-shifted viewing (L7) for August, NBCU pulled in a 15.3% share of all viewers, aggregating all its networks, as well as TV station program syndication. Time Warner was at an 11.8% share and Viacom earned 10%, according to Pivotal Research Group.
Walt Disney was next with a 9.9% share, followed by 21st Century Fox at 9.2% and Discovery Communications with 7.2%.
CBS Corp. earned (for its broadcast network) a 4.6% share, followed by Scripps Networks Interactive at 4.4%; A+E Networks with 4.3%, and AMC Networks at 2.5%.
In comparison, looking at 18-49 C3 commercial share -- the average commercial rating plus three days of time-shifted viewing: Viacom had the biggest share at 17.3%. Time Warner was next at 12.6%.
NBCUniversal was at 11.3%. A year ago, NBCU had a 20.8% number due to the high ratings level achieved from the two-week Summer Olympics. Program ratings were also higher. NBC had a 21.4 for all L7 viewing when it came to total viewers.
Brian Wieser, senior research analyst for Pivotal, says total TV “use” was down 5.9% for the month for 18-49 viewing versus the same period a year before. This is due to difficult comparisons, given the Olympics.
Share of TV use includes the increase in connected TV viewing -- Roku, Apple TV, and Google’s Chromecast -- up 46% to a 12.4%.