Around the Net
Body Shop Turns Mobile Wallets Into Engagement Tool
- Marketing Land, Thursday, September 21, 2017 8 AM
The Body Shop has further expanded the use cases for mobile wallets with a promotion to raise awareness of the beauty retailer’s campaign against animal testing using a mobile wallet pass. The pass shows signature counts for The Body Shop’s Forever Against Animal Testing petition. Signatures are being collected online and in The Body Shop stores and there’s a multichannel campaign to promote the petition.
