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Body Shop Turns Mobile Wallets Into Engagement Tool

The Body Shop has further expanded the use cases for mobile wallets with a promotion to raise awareness of the beauty retailer’s campaign against animal testing using a mobile wallet pass. The pass shows signature counts for The Body Shop’s Forever Against Animal Testing petition. Signatures are being collected online and in The Body Shop stores and there’s a multichannel campaign to promote the petition.


Read the whole story at Marketing Land »

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