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North Face Campaign Takes Political Tone

Since Donald Trump came to power making promises about building walls, several advertisers have taken the opportunity to make walls a focal point in their marketing. The North Face is the latest brand to do so, but in its case it uses the symbol of a wall for a positive purpose — climbing. Creative, via Sid Lee and United Entertainment Group, is taglined "walls are meant for climbing," and includes outdoor murals on buildings in New York and London.


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