Loews, Elicit, Spotify Win People-Based Marketing Awards

Loews Hotels, Elicit LLC and Spotify are the winners in the marketer, agency and media categories, respectively, of MediaPost’s first People-Based Marketing Awards.

The awards celebrate people and organizations that excel in leveraging technology, data and platforms to reach real people vs. objectified industry descriptors, such as “consumers,” impressions, metrics and KPIs.

The 2017 awards will be bestowed during a luncheon ceremony and panel discussion featuring the winners on Sept. 26 at OMMA Advertising Week at the Princeton Club in New York City.

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