TBWA\London, part of Omnicom, today announced that Sara Tate will be taking the helm of the agency as CEO.
The move completes the new senior management lineup at TBWA\London, following the appointment of Andy Jex as CCO and Anna Vogt as CSO in July. The new leadership trio will start together October 3rd.
Brian Swords, who has served as managing director of TBWA\London since February, and Peter Souter, global creative director and chairman of TBWA\London, will continue in their respective roles.
Tate joined Lucky Generals as a partner shortly after the agency announced in February that it had sold a majority stake to TBWA Worldwide and would be operating within a new TBWA UK Group structure. The trio will report into Helen Calcraft, founding partner of Lucky Generals and CEO of TBWA’s UK Group.