Los Angeles ad agency Mistress has been named creative agency of record for Sambazon, maker of açaí berry juices, snacks, sorbets and other products.
Mistress’s remit is to bring brand awareness of the Sambazon brand to açaí loving consumers and new adopters, beginning with a focus on the college-age segment, Millennials and Gen Z consumers.
The agency will use its branding expertise to better define the core attributes of the brand in a campaign being developed for launch in January 2018. The media mix will focus on social, digital, and experiential in order to tell the brand’s social enterprise story.
It’s the second account win in as many weeks for Mistress which last week won an assignment from American Apparel.