• by Steve McClellan  @mp_mcclellan, September 22, 2017

Digital CRM agency Ansira has appointed Daina Middleton CEO, effective Oct. 2. She succeeds Martin Reidy who left the company earlier this year. Board chairman Jim Warner has been running the company during the search for a new CEO.

Middleton is the former CEO of Performics, the Publicis Groupe-owned search and performance marketing agency. She held that post for nearly four-and-half years from 2010 to 2014. She then headed to Twitter where she was head of global business marketing for close to two years.

Most recently she’s been an executive leadership consultant.

Middleton will report to the board of directors, which will continue to be led by Warner.

Warner stated, “We are excited to welcome Daina to the Ansira team. Her outstanding track record as a marketer, agency leader and innovator will help drive great results for our clients and growth for Ansira.”

Middleton has spent close to three decades in the advertising and marketing industry. Over her career she has worked across a variety of categories and with blue-chip brands such as Nestle, Verizon, Coca-Cola, Microsoft, Bose, Kohl’s, Toyota and Singapore Airlines, and managed teams in 40 countries.