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Pepsi's, A-B's, Coke's Combined $1 Billion Leads Sponsor Deals

Although three of the top four biggest players in sponsorship deals each reduced their budgets by about $10 million in 2016, PepsiCo, Anheuser-Busch, Coca-Cola and Nike each passed the $260 million mark, according to the 2016 Sponsorship Spend Report from ESP, Chicago, which also shows that automotive led all categories with 11 brands that spent $20 million+.


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