• by Joe Mandese  @mp_joemandese, September 25, 2017

Adam Broitman has joined Kiip, a mobile-based engagement and loyalty advertising platform, as chief strategy officer.

Broitman, a digital innovator who has worked on the brand marketer, agency and startup sides of the business, joins Kiip from GroupM’s MEC unit, where he was a managing partner in its San Francisco office overseeing key accounts, including GoDaddy and Amgen.

Prior to MEC, Broitman was vice president of global digital marketing at MasterCard.

Broitman has been associated with Kiip for several years as a strategic advisor.