Around the Net
L.A. Lakers, Miami Heat Join NBA Jersey-Patch Barrage
- NYSportsJournalism.com, Tuesday, September 26, 2017 8 AM
The Los Angeles Lakers and Miami Heat became the 15th and 16th teams in the NBA to sign jersey-patch ad deals beginning with the 2017-18 season. The Lakers signed with e-commerce firm Wish, a three-year deal that industry analysts put at $12-$14 million annually. The Heat aligned with Ultimate Software, based in Weston, Fla. The Lakers deal is at the high end of the alliances named to date, trailing only the Golden State Warriors.
