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Google Adding Standalone Shopping Service To Appease Regulators

  • Bloomberg, Tuesday, September 26, 2017 10:12 PM

Google is adding a standalone unit for its shopping service, which will require the search giant to bid against rivals for ads shown on the top of its search page. As Bloomberg reports, the move is part of an “effort to satisfy European Union concerns over the display of product results.” With the clock ticking, “Google faces a Thursday deadline to comply with an EU antitrust order for it to give equal treatment in how the search engine shows competitors’ comparison-shopping sites.”

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