With cord-cutting an ongoing worry, pay TV providers are plagued by TV consumers' concerns: high price and lack of a la carte channel choice.
A TiVo second-quarter 2017 survey showed 77.5% of consumers agreed with this statement: “I’d like to choose only the channel I want to watch.”
The survey also noted the average price respondents want to pay for a package of self-selected channels — $28.79 total per month — or $1.73 per channel per month.
In the U.S., TV consumers will pay a bit more for top 20 channels — $29.97, which is a 6% increase from the last TiVo report in the first quarter. Top 10 channels include: ABC, Discovery Channel, CBS, History, Fox, A&E, NBC, HBO, Food Network and AMC Network.
All this is about half to 75% less than TV consumers currently pay. TiVo says 47.5% pay anywhere from $51 to $100 a month — 36.2% pay $101 a month or more.
The slight silver lining for pay TV operators: Over half -- 52.9% -- are “satisfied” with their pay-TV service and 31.2% are “very satisfied.”
“Very satisfied” consumers' results improved 7.5 percentage points on a quarter-to-quarter basis; up 10.3 percentage points, year-to-year, and 11.6 percentage points higher over two years.