William Henry has appointed Leopold Ketel (LK) as AOR for the luxury brand of pocket knives, artisan jewelry and other accessories for men. LK will be responsible for creative strategy, advertising, media buying and PR..
The creative will support the brand theme that “Every Man Has A Story,” which will be designed to strategically fit with its luxury heritage.
William Henry accessories are made with materials including 10,000 year old fossilized mammoth tooth, fossilized coral, and meteorite iron. "No two products are alike and all have
fascinating stories behind them, so that’s what the creative will play off of. Products that are as individual and unique as the men who wear them," the agency stated.
Their first collaboration will debut next month to coincide with an exclusive line of accessories that are inspired by the fantasy artist Frank Frazetta. Additional branding ads will launch in December.