• The Drum, Thursday, September 28, 2017 8:03 AM

Gatorade announced its first scripted series and a partnership with multi-channel network Awesomeness, which will create the content. In a six-episode series called “Versus,” the series will feature girl lacrosse players, with the hope of creating a compelling story and supporting young women in sports. During the session, titled “Creating Content to Inspire a Generation,” Gatorade brings attention to the company’s research and the statistic that girls, ages 7-18, quit sports at a rate of 1.4 times compared with boys the same age.

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