Monster Worldwide Thursday launched a cross-channel ad campaign to promote its newly revamped Web site. Using the slogan "New Monster. New You," the job site is giving away a BMW 3 Series car, a
wardrobe, and a Dell laptop for its initial "new career package" promotion. Ads online will drive surfers to sign up for the promotion at newmonster.monster.com. The campaign also includes
national TV, print, and radio components. Separately, the company sold its TMP Yellow Pages division to Audax Group.
-- Gavin O'Malley
