• by Sarah Mahoney  @mahoney_sarah, October 5, 2017

Coty hopes to boost its sagging Sally Hansen nail line with a lovely slice of wishful thinking, in a new campaign called “Shetopia.”

The main video shows a world where women are politicians vowing to help men earn as much as women, show up on large-denomination bills and read newspapers with headlines like “Body confidence at an all-time high.”

Describing it as “a vision of the world made by and for Self-Made Women,” each vignette stars a leading social-media influencer. There are nine in all, including biker Jessica Haggett (@jessicahaggett), Chelsea FC star Eniola Aluko (@EniAluko), and Katie Sturino (@the12ishstyle), a challenger of traditional fashion rules.

The nail-polish brand says the video was shot with a  nearly all-female crew, a trend that’s becoming more prominent in ads touting female empowerment. Dove recently announced it was using primarily female crews to makes its "Real beauty" videos, including the ad it produced for the Emmys.

The new campaign comes shortly after the company announced its quest for discovering the real Sally Hansen, whose identity had been lost since her death in 1963. It says it hired a team of investigative journalists three years ago to piece together the brand’s history from its 1946 founding, the 1957 introduction of the “Hard as nails” formula still in use today, and Hansen’s years of writing beauty advice for the Los Angeles Times.

With 300-plus colors, Sally Hansen still lays claim to the top nail brand in the U.S., but Coty says times are tough in the nail business: In its most recent quarterly results, Coty says sales of its consumer beauty division sank 10%, due in part to “continued weakness in the U.S. nail category, which pressured the Sally Hansen brand.” It also owns OPI, and says declines in sales of that brand are moderating.