• by Ross Fadner , October 10, 2017

During his keynote presentation at OMMA at Advertising Week on how artificial intelligence has transformed his company’s marketing operations, Cosabella CEO Guido Campello revealed that AI unearthed new segments that the lingerie maker didn’t realize could be so important to its bottom line, such as maternity, extended sizing and sleepwear. 

KEYNOTE Guido Campello, CEO, Cosabella

Find the rest of this session, and more, at our 2017 OMMA@Advertising Week Agenda Page.