Digital Engagement Index

On Thursday, Netflix saw a 77% increase in digital engagements, climbing from the #10 to the #6 spot of the leaderboard. YouTube was the primary driver of the surge in digital activity, driving 96% of engagements for yesterday. The #1 shared post in the platform for the week was the official trailer for the Netflix film, The Babysitter, debuting on October 13th. Since the official trailer's inception on Tuesday (10/3), the video has captured 663K views.

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