• by Steve McClellan  @mp_mcclellan, October 10, 2017

Simmons Bedding Company, maker of the Beautyrest brand mattress, has selected Anomaly, part of MDC Partners, as the company's new lead creative agency. Sibling agency KBS was the incumbent.

The move comes after an agency review and is part of parent company Serta Simmons Bedding’s broader effort to expand and refresh its advertising and marketing activities to further reach and engage consumers.

Last week Simmons sibling unit, Serta, appointed Leo Burnett as its new agency, succeeding MDC’s Doner.

"After a thoughtful and thorough review, we determined that Anomaly is an outstanding fit for the Beautyrest brand,” stated Warren Kornblum, Interim Chief Marketing Officer for SSB.