looks into Google’s “traffic acquisition costs” -- which amount to roughly $19 billion a year -- and why they keep going up. “Investors are obsessed with
this money … and they’re particularly worried about the growing slice of those payments going to Apple and Google's Android allies,” Bloomberg
writes. “That chunk of
fees now amounts to 11 percent of revenue for Google's internet properties” -- up from 7% in 2012.
Read the whole story at Bloomberg »