Starcom Lands Lionsgate: Will Handle Strategy, Activation

On the heels of its Lowe’s home-improvement centers win earlier this year, Publicis’ Starcom USA unit has landed a major studio account, Lionsgate. 

The assignment, which is estimated to bill $400 million annually, makes Starcom Lionsgate’s media planning and buying agency of record.

The studio, which is known for award-winning movies and TV series, also operates pay TV channels Starz, Pop and Epix.

Next story loading loading..